Sarva Data
Early accessOne customer profile across every interaction.
Sarva Data is the layer the rest of the suite is arranged around. It takes the records every product creates and resolves them into one profile per customer.
r.kulkarni@meridian.co.in
rk@meridian.co.in
+91 98•••• 4412
web_id 3f2a91
One profile
acc_8841Identities
4 linked
Events
214
Segments
3 active
Consent
Marketing: yes
Every product now reads this record instead of keeping its own copy.
Everything writes in. Everything reads out.
Products that touch the customer contribute records. Products that reason about the customer consume them. The profile in the middle is the only copy.
Sources
- Sarva CRM
- Sarva Marketing
- Sarva Service
- Sarva Commerce
- Sarva ERP
- Website and product events
Sarva Data
Unified customer profile
- Identity resolution
- Behavioural events
- Sessions
- Customer attributes
- Audience segments
- Scores
- Consent
- Customer 360 timeline
One record per customer, resolved in real time as events arrive.
Consumers
- Sarva Analytics
- Sarva Personalization
- Sarva AI
- Sarva Automation
Sources are also consumers — CRM reads the same profile it writes to.
One customer. Every interaction.
The timeline is not a feed of one product's activity. It is every record any product created about this customer, in order.
Meridian Components
acc_8841 · Distribution · Pune
Primary contact
R. Kulkarni
Owner
A. Sharma
CRM stage
Negotiation
Lifetime revenue
₹62,40,000
Open orders
3
Overdue invoices
1
Raised by pricing visits, an open renewal and a repeat order in the same week.
- Today 09:14Service
Ticket #4821 — delivery date query
- YesterdayERP
Invoice INV-2291 issued · ₹4,80,000
- 12 AugData
Pricing page viewed 3× in 48 hours
- 11 AugCommerce
Repeat order SO-1180 placed
- 08 AugMarketing
Opened ‘Q3 catalogue’ · clicked twice
- 02 AugCRM
Opportunity moved to Negotiation
What Sarva Data does.
Identity
- Identity resolution
- Deduplication
- Merge rules
- Anonymous to known
Events
- Behavioural events
- Sessions
- Page and product views
- Custom events
Profile
- Customer attributes
- Computed traits
- Scores
- Lifecycle stage
Audiences
- Segments
- Real-time membership
- Suppression
- Sharing across products
Governance
- Consent
- Preferences
- Retention
- Audit trail
Access
- Profile API
- Event ingestion
- Webhooks
- Exports
What Sarva Data shares with the rest of SarvaSuite.
These are not integrations you configure. They are the same records, read from different products.
What people use it for
Sales, marketing and finance each report a different customer count.
One resolved profile means one number, with a visible merge history.
The same person is emailed twice under two addresses.
Identity resolution links the addresses before the send.
A preference change has to be applied in five tools.
Consent is held once on the profile and honoured by every product.
Start with Sarva Data. Add the rest when you need it.
Tell us what your team is doing manually today and we will show you where in the suite it belongs.