Sarva Marketing
Early accessTurn customer data into coordinated growth.
Segments, campaigns and journeys built on the same customer records your sales, service and operations teams work in.
Marketing on a mailing list can only measure engagement.
When the audience is a copy of your customer data, it is already out of date. When it is the customer data, the campaign can respond to what actually happened.
Segment exported on the 1st, sent on the 5th
Audience evaluated at send time against the live profile
Customer receives a prospecting email after buying
Exit condition reads the order and removes them
Reporting stops at opens and clicks
Campaign performance reported against invoiced revenue
Consent tracked separately in each tool
One consent record honoured across the suite
Build the sequence, then let the business data steer it.
A journey is not just a timer between emails. Conditions and exits can read orders, tickets, quotations and behaviour.
Branch on anything
Any field on the profile, including records created by other products.
Exit on outcome
A purchase, a ticket or a payment can end the sequence automatically.
Hand off to sales
A journey step can create a task or notify the account owner.
Measure past the click
Report on the orders that followed, not only the opens.
- EntrySegment: opened catalogue, no order in 90d1,284
- Wait2 days1,284
- BranchHas open quotation?—
- SendYes → reminder from account owner212
- SendNo → product highlights email1,072
- ExitOrder placed, or ticket opened148
The exit condition reads orders and tickets directly, so a customer who buys stops receiving the sequence.
What is in Sarva Marketing.
Audiences
- Segmentation
- Dynamic lists
- Audience management
- Suppression
Campaigns
- Email campaigns
- Templates
- Scheduling
- A/B subject tests
Journeys
- Automated journeys
- Lead nurturing
- Triggered communication
- Exits
Capture
- Forms
- Landing pages
- Tracked links
- Consent capture
Scoring
- Lead scoring
- Engagement scoring
- Lifecycle stages
Reporting
- Campaign reporting
- Journey performance
- Revenue attribution
What Sarva Marketing shares with the rest of SarvaSuite.
These are not integrations you configure. They are the same records, read from different products.
What people use it for
Customers keep receiving campaigns meant for prospects.
Audiences read order history directly, so buyers drop out of acquisition sequences.
Sales says the leads are unqualified; marketing says they are not followed up.
Scoring and handoff happen on one record, with the activity visible to both teams.
Nobody can say which campaign produced revenue.
Campaign response is joined to invoices through the shared customer profile.
Works with the tools around it.
Sending and deliverability
Messaging where permitted
Forms
Capture from your own site
Webhooks
Push events downstream
Start with Sarva Marketing. Add the rest when you need it.
Tell us what your team is doing manually today and we will show you where in the suite it belongs.